Share |

Sports Articles

Bethesda, Maryland-based Marriott International, Inc. (NASDAQ: MAR) and the NBA have agreed to a deal that will ultimately entertain basketball fans around the world. It marks the first time that a Company and the NBA will hold special events globally, across five different continents.

So far this year in 2015, things have started off well for Under Armour (NYSE: UA) in the sports world. It’s the best of both worlds for Baltimore-based company with its explosive sales growth, and its winning bets in sports sponsorship across different sports fields. But could it be just a temporary good luck moment or are the tides turning in the favor of the Baltimore-based company for the long run due to strategy and execution?

What we all saw as an audience on the basketball court during the NBA finals was a duel between the Golden State Warriors going up against the Cleveland Cavaliers. We saw Warriors reigning league MVP Stephen Curry going up against four-time league MVP Lebron James of the Cavaliers. The Warriors won the series 4-2 to win the NBA championship.

But it was also a battle on the business side between Under Armour and Nike for sports apparel and shoes popularity as Curry is a representative of Under Armour and James a representative of Nike.

Baltimore-based Under Armour Inc (NYSE:UA) rose passed $68 a share in afternoon trading, subsequent to staying below Friday's close for most of the trading day. Many local stocks were in negative territory during the September 6th trading session continuing a downward trend from Friday's overall session slump based on virtually zero job creation in the U.S. economy. The markets were closed on September 5th in observance of the Labor Day Holiday.